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why we do what we do

WE BELIEVE SLEEP CHANGES LIVES

We believe that sleep has the power to change our lives. It is the path to feeling more fulfilled and finding a deeper connection to the beauty of life. Diamond Mattress is dedicated to pursuing people-first innovation to improve life and transform our relationship with sleep. More than just making mattresses, Diamond is defining a better way to live by perfecting the art of sleep wellness.

I-CARE

Here at Diamond, our purpose is to leave a positive legacy and support dreams. We believe in making everyone’s life better through sleep. Our mission is to help people and businesses realize their dreams through innovation, quality, world class service and support.

I-CARE stands for:
• Integrity
• Continuous Improvement
• Accountability
• Responsiveness
• Engagement

A Positive Legacy: 80 Years of Sleep Wellness

We are a 4th generation family owned, and operated company. Integrity is the foundation of our all we do. For 80 years we have been a trusted source of sleep wellness products and have kept true to our roots of producing higher quality products at a great value.

THE BEGINNING

Visionaries Jim and Pearl Pennington founded Diamond Box Spring Company in Oklahoma.

EARLY EXPANSION

Jim and Pearl expand and establish the Diamond Mattress Company.

SECOND GENERATION

Richard Pennington leads Diamond to record growth with a success mindset and innovative approach.

THIRD GENERATION

Randy Pennington lays the strategic foundation for future growth with his hard work, unique vision and financial savvy. His integrity and hands-on approach landed Diamond key customers that continue to this day.

PRODUCT INNOVATION

The tradition of private label and customization begins. Randy and his dad, Richard, working on new mattress ideas.

FOURTH GENERATION

Brother and sister, Shaun and Breana take over as President and Vice-President bringing fresh ideas and shaping company culture.

TEXAS ROOTS

Diamond expands to Texas with the acquisition of 2 companies. This strategic geographic decision allows for better servicing of existing customers with new shipping routes and allows for continued growth throughout the region.

THE LEGACY CONTINUES

Staying true to the quality-driven, hand-crafted in the USA roots, Diamond finds continued success while maintaining it's integrity and core values.