Privacy policy

Diamond Mattress Company, Inc. US Privacy Notice

Diamond Mattress Company, Inc. (d/b/a/ Loosh Home and Royal Sleep) and its affiliates (hereinafter “Diamond Mattress”or “we”) value the privacy of individuals who use our websites, app, and related services (collectively, our “Services”). This Privacy Notice explains how we collect, use, and share the information of US residents who use our Services (“Users,” ”you,” or “your”). By using our Services, you agree to the collection, use, disclosure, and processing of your information as described by this Privacy Notice.

We collect Personal Data from US residents and comply with the consumer privacy laws of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Texas, Tennessee, Utah, and Virginia (“US Privacy Law”). For the purposes of this Notice, “Personal Data” means information that is linked or reasonably linkable to a particular individual or household. However, the following categories of information are not Personal Data:

• Publicly available information;
• Deidentified or aggregated data; or
• Information otherwise excluded from the scope of US Privacy Law.

This Privacy Notice provides the following information to US residents:

• Categories of Personal Data we collect;
• Purposes for which we use Personal Data;
• Categories of Personal Data we share with third parties;
• Categories of third parties with which we share Personal Data; and
• How US residents can exercise their rights under US Privacy Law.

 

Information We Collect

We may collect a variety of information about you or your devices from various sources. This section describes that information in general terms. You can find a more detailed category-by-category breakdown of the information we collect in the Categories of Non-Sensitive Personal Data and the Categories of Sensitive Personal Data sections below.

Registration Information. If you sign up for an account, register to use our Services, or sign up for emails or other updates, we may ask you for basic contact information, such as your Name, Email, Phone Number, Mailing Address, and User IP Address.

Communications. If you contact us directly, we may collect additional information from you. For example, when you reach out to our customer support team, we may ask for your name, email address, mailing address, phone number, or other contact information so that we can verify your identity and communicate with you. We may also store the contents of any message or attachments that you send to us, as well as any information you submit through any of our forms or questionnaires.

User Content. We allow Users of our Services to share their own content with others. This may include posts, comments, reviews, or other User-generated content. Unless otherwise noted when creating such content, this information may be shared publicly through our Services.

Payment Information. If you make a purchase through our Services,  may collect your payment-related information, such as credit card numbers or other financial information.

Device Information. We may collect information about the devices and software you use to access our Services, such as your IP address, web browser type, operating system version, device identifiers, or similar information.

Usage Information. To help us understand how you use our Services and to help us improve them, we may collect data about your interactions with our Services. This includes information such as crash reports, session lengths and times, the pages or other content you view, and any searches you conduct on our site.

Cookies and Similar Technologies. We and our third-party partners may collect information using cookies, pixel tags, or similar technologies. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits.

Information We Receive from Sources Other than You. We may receive information about you from other sources, including from third parties that help us update, expand, and analyze our records, identify new customers, or detect or prevent fraud. We may also receive information about you from social media platforms, such as when you interact with us on those platforms or access our social media content. What information we receive from third parties is governed by the privacy settings, policies, and/or procedures of those third parties, and we encourage you to review them.

Categories of Non-Sensitive Personal Data We Collect

The tables below outline the non-sensitive categories of Personal Data Diamond Mattress collects about US residents, what we use that data for, and whether and how it is shared with third parties.

We collect Non-Sensitive Personal Data:

• Directly from our users
• From our affiliates (“affiliates” are businesses that share common ownership with Diamond Mattress)
• From our advertising partners

 

 

Categories of Sensitive Personal Data We Collect 

The tables below outline the categories of Sensitive Personal Data Diamond Mattress collects about US residents, what we use that data for, and whether and how it is shared with third parties. Diamond Mattress obtains affirmative consent from US residents to process Sensitive Personal Data to the extent required by US Privacy Law. US residents that have given Diamond Mattress consent to process their Sensitive Personal Data may withdraw that consent by visiting https://app.sixfifty.com/request-easy/6525-4727 or calling our toll-free number at 888-752-8051.

We collect Sensitive Personal Data:

• Directly from our users
• Inferences drawn from your interactions with our Services
• From our affiliates (“affiliates” are businesses that share common ownership with Diamond Mattress)
• From our advertising partners

 

How We Use the Information We Collect

In addition to the purposes listed above, we may use the information we collect:

• To provide, maintain, improve, and enhance our Services;
• To understand and analyze how you use our Services and develop new products, services, features, and functionality;
• To facilitate purchases of products or services that you order;
• To allow you to share content with other Users of our Services;
• To communicate with you, provide you with updates and other information relating to our Services, provide information that you request, respond to comments and questions, and otherwise provide User support;
• For marketing and advertising purposes, including developing and providing promotional and advertising materials that may be relevant, valuable or otherwise of interest to you;
• To detect and prevent fraud, and respond to trust and safety issues that may arise;
• For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
• For other purposes for which we provide specific notice at the time the information is collected

How We Share the Information We Collect

We share and/or sell Personal Data with the following categories of third parties:

Processors. We may share any information we collect with processors retained in connection with the provision of our Services. These companies are only permitted to use this information on our behalf and according to our instructions. Our processors are not permitted to use your information for their own purposes.

Our Affiliates. We may share your information with our affiliates, subsidiaries, and representatives as needed to provide our Services.

Other Users. Content you post on our systems, such as comments or reviews, may be displayed to other Users as appropriate.

Our Advertising and Analytics Partners. We use analytics services to collect and process certain analytics data, as detailed below. We also work with third-party services to conduct advertising via cookies. These third parties may also collect information about your use of other websites, apps, and online resources. These partners include:

• Google - We may use Google’s services to collect and process analytics data about how our Users use our Services and to place ads that we think may interest our Users and potential users.
  • For more information, see Google’s Privacy & Terms page.
• Adobe - We  may use Adobe’s services to collect and process analytics data about how our Users use our Services.
  • For more information, see Adobe’s Privacy Policy and Analytics Privacy Overview.
• Meta - We may use Meta’s services to place ads that we think may interest our users and potential users across Meta’s various websites, such as Facebook and Instagram.
  • For more information, see Meta’s Data Policy and Privacy Center.
• LinkedIn - We use LinkedIn’s services to place ads that we think may interest our users and potential users, as well as to advertise openings to potential employees.
  • For more information, see LinkedIn’s Privacy Policy and Cookie Policy.
• Microsoft - We use Microsoft’s services to place ads that we think may interest our users and potential users.
  • For more information, see Microsoft’s Advertising Policies.

• TriplePixel — We use TriplePixel's services to track conversions, attribute sales to advertising channels, and analyze the effectiveness of our marketing campaigns across platforms including Google, Meta, and other advertising networks. TriplePixel may collect information about your interactions with our website, including pages visited, products viewed, and purchases made, in order to provide attribution and analytics reporting. For more information, see TriplePixel's Privacy Policy.

 

Please note that this list may be updated from time to time to provide you with the latest information. For more information about your choices regarding how these partners use your information, see the Your Choices section below. 

Third Parties. We may sell certain categories of your Personal Data (as detailed in the tables above) to the following third parties: Meta, Google, Klaviyo, Shopify, and Microsoft Ads.

We may also share your Personal Data with other parties for the following reasons:

As Required by Law. We may share your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. In particular, we may share relevant information with the appropriate third parties if you post any illegal, threatening, or objectionable content on or through our Services.

Merger, Sale, or Other Asset Transfers. We may transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or in which we sell, liquidate, or transfer all or a portion of our assets. The use of your information following any of these events will be governed by the same general provisions of this Privacy Notice.

Consent. We may also share your information with your permission.

For more information on how we share the information we collect, see the Categories of Non-Sensitive and Sensitive Personal Data tables above.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

SMS Program

Consent Disclosure. By signing up for SMS messages from Diamond Mattress, you agree to receive recurring automated promotional and personalized marketing text messages from Diamond Mattress at the mobile number you provided. Consent is not a condition of purchase.

Message Frequency. Message frequency varies.

Message & Data Rates Disclosure. Message and data rates may apply.

Opt-Out Instructions. You can opt out at any time by replying STOP to any message. Replying STOP will unsubscribe you from all Diamond Mattress SMS marketing messages.

Help Instructions. For help, reply HELP or contact customer service at:
• Phone: 888-752-8051
• Email: marketing@diamondmattress.com

Privacy Policy. Your information will be handled in accordance with our Privacy Policy.

Terms of Service Disclosure. By subscribing, you also agree to our SMS Terms & Conditions.

Carrier Liability Statement. Carriers are not liable for delayed or undelivered messages.

Your Rights and Choices

Our Communications. From time to time, you may receive marketing or other informational email messages from us. You can unsubscribe from our promotional and informational emails via the link provided in the emails. Users may continue to receive administrative messages necessary to service User accounts after opting out of receiving promotional messages from us.

Cookies.  Most web browsers allow you to manage cookies through the browser settings. To find out more about cookies, you can visit www.aboutcookies.org or www.allaboutcookies.org.

Our Partners. You can learn more about Google’s privacy practices and your options about how they use your information on Google’s website. You can also install the Google Analytics Opt-out Browser Add-on. Meta, the parent company of Facebook, provides information about how it uses the information it collects through our Services in its Data Policy. You can also learn specifically about Facebook’s advertising practices on its website. Some of our advertising partners are members of the Network Advertising Initiative or the Digital Advertising Alliance. You can visit those organizations’ websites to learn about how you may opt out of receiving web-based personalized ads from their member companies. You can also access any settings offered by your mobile operating system to limit ad tracking. To inquire about your choices regarding our business partners generally, contact us at privacy@diamondmattress.com.

Your Rights. US residents have the following rights under US Privacy Law:

• The rights to access, correct, or delete Personal Data;
• The right to obtain a portable copy of Personal Data;
• The right to limit the use of Sensitive Personal Data in certain circumstances;
• The rights to opt out of targeted advertising, sales of personal data, or profiling;
• The right to obtain a list of the third parties that we disclose Personal Data to;
• The right not to receive discriminatory treatment for exercising your privacy rights; and
• The right to appeal our decisions about your requests if you disagree with them.

 

Exercising Your Rights. If you are a US resident, you can submit a request to exercise your personal data rights by visiting https://diamondmattress.com/pages/data-sharing-opt-out or calling our toll-free number at 888-752-8051.US residents that have given Diamond Mattress consent to process their data in a specific way or to collect sensitive data about them may also withdraw their consent using these methods.

Diamond Mattress also processes opt-out requests sent by Universal Opt-Out Mechanisms (also referred to as “Opt-Out Preference Signals”) frictionlessly in compliance with US Privacy Law. You can send an Opt-Out Preference Signal for our business to process frictionlessly by visiting our website using a device or browser that broadcasts commonly used and recognized Opt-Out Preference Signals. We will apply the Opt-Out Preference Signals we receive to the browser or device that sent the signal. Please be aware that we do not accept or process rights requests submitted through other means.

To protect your privacy, we may need to authenticate your identity before we respond to your rights request. We will verify your identity by asking you to provide information that matches what we have on file at the time you submit your request. We may ask you for additional information as part of this process, including Email. If you do not complete the verification process, we may be unable to process your request. Any information you provide to authenticate your identity will only be used to process your rights request and not for any other purpose.

We will respond to your rights request within 45 days (or within 15 days when required by US Privacy Law), and in certain cases we may inform you that we will need an additional 45 days to act on your request. If we suspect fraudulent or malicious activity on or from your account, we will delay acting on your request until we can appropriately verify your identity and the request as authentic. Also note that each of your rights are subject to certain exceptions that may permit or require us not to process your request.

We reserve the right to decline to process, or charge a reasonable fee for, requests from a US resident that are manifestly unfounded, excessive, or repetitive.

Authorized Agents. You may designate an authorized agent to make a rights request on your behalf. Your authorized agent may submit such a request by using the method(s) described above. We may require verification of your authorized agent’s authority in addition to the information we require for verification of your identity.

Notice of Right to Opt-Out of Sale/Sharing for Targeted Advertising

US Privacy Law gives US residents the right to direct a business that “sells” their Personal Data or shares it for targeted advertising purposes to stop selling and/or sharing their Personal Data at any time. As used here, “selling” means exchanging Personal Data with a third party for money or anything of value, and targeted advertising is the practice of displaying advertisements to a person that are selected based on that person’s activities over time and across non-affiliated websites or applications. In certain situations, and as detailed more fully in the tables above, we sell and/or share for targeted advertising Personal Data with third parties. You can opt out of the sale and/or sharing of your Personal Data for targeted advertising purposes by visiting https://app.sixfifty.com/request-easy/6525-4727 out or calling our toll-free number at 888-752-8051.

Notice of Right to Limit the Use of Sensitive Personal Data

You have the right to limit some uses of Sensitive Personal Data. In general, you may direct companies not to use your Sensitive Personal Data except as necessary to provide goods or services you have requested or to further certain other exempt purposes.

However, we only use Sensitive Personal Data for purposes that are exempt from this right, such as to provide you with goods or services you have requested, to detect and prevent security incidents, or verifying the quality of our goods and services. The full list of these exempt purposes is specified in California Code of Regulations, Title 11, Section 7027(m).

Notice of Financial Incentive

We offer financial incentives to US residents based upon the collection, retention, or sale of their Personal Data. The incentive is calculated based on a good-faith estimate of the value of the US resident’s data, which forms the basis for offering such financial incentives. The financial incentive offered is $100 Off Bed + Base.

The categories of Personal Data that are implicated by the financial incentive include: Identifiers and Imprecise Geolocational Data.  We may disclose this data to Affiliates, Processors, Other Users of your services, and Advertising Partners. Further, we may sell and/or share for targeted advertising Identifiers and Imprecise Geolocational Data as part of the financial incentive.

As permitted by US Privacy law, we may stop providing certain financial incentive benefits to US residents who direct us to delete their Personal Data. Diamond Mattress will stop emailing promotional opportunities to individuals who direct us to delete their email address & customer profile. Our promotional email campaigns are targeted towards users who opt in to our email list database, we cannot deliver them to individuals without a valid email address.

Factors we consider when calculating the value of a US resident’s data in order to determine what financial incentives we offer and ensure they are reasonably related to the value of the data provided include: revenue generated by us from the sale/collection/retention of a Consumer's Personal Data. Using this method, we estimate the value of a US resident’s data that forms the basis for offering this incentive to be approximately 100.

You may enroll in or withdraw from our financial incentive program at any time by updating your preferences at https://diamondmattress.com/policies/privacy-policy.

Children’s Data

We do not knowingly collect or use the Personal Data of children under 16. If you believe that we have collected the Personal Data of a child under 16, please contact us at privacy@diamondmattress.com.

Third-Party Content

Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the content provided by, or the privacy practices of, these third parties. Please be aware that this Privacy Notice does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.

Security

We make reasonable efforts to protect your information by using administrative, technological, and physical safeguards designed to improve the security of the information we maintain and protect it from accidental loss, unauthorized access or use, or any other inappropriate or unlawful processing.

However, because no information system can be 100% secure, we cannot guarantee the absolute security of your data.

International Visitors

Our Services are hosted in the United States and intended for visitors located within the United States. If you choose to use the Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating the Services. By using our Services, you consent to the transfer, storage, and processing of your information as described in this Privacy Notice.

Changes to this Privacy Notice

We will post any adjustments to the Privacy Notice on this page, and the revised version will be effective when it is posted. If we make material changes, we will notify you of the change and give you the opportunity to withdraw your consent for future collection and/or processing of your data by posting a notification on the homepage of our website. We encourage you to read this Privacy Notice periodically to stay up to date about our privacy practices.

Contact Us

If you have any questions, comments, or concerns about our processing activities, please email us at privacy@diamondmattress.com.

Last updated: January 05, 2026