I spent way too much money on the "perfect" pillow only to throw it away a couple weeks later. I bought this on a whim and it's the most comfortable pillow from the start. I did remove a little bit of foam since I like to sink in a bit as a side sleeper. My husband tries to steal it from me all the time that he ordered one too. This is from the man that complains we have too many pillows on the bed so I consider that a win! I've had this pillow for over a month now and it holds it shape perfectly.