While many companies in recent months have reduced their workforce, Diamond Mattress is investing more in people, building a healthy company culture that it believes is the foundation for continued growth.

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Retailers are on the prowl for new mattresses that will draw in consumers in a steady manner, and manufacturers and suppliers have stepped up with an array of offerings to meet those needs.

Recently when Diamond Mattress took a closer look at its eco-friendly Ethos collection — which it says offers healthy margins to its retail partners — the company was able to quantify what it believes has been a strong upward trajectory with the three-model line.

Diamond Mattress has found success delivering healthy margins for retail partners and a sustainable mattress collection that consumers want and can afford. 

Diamond Mattress got a good stretch at the market. With 50% more showroom space, the Rancho Dominguez, California-based company brought more models to the floor, including new boxed beds, natural collections and its Technogel mattresses.

While split-head mattresses aren’t new to the category, this market delivered an abundance of new players jumping into the segment. The growth of adjustable bed base sales has helped drive the innovation, and Bedding Inds. of America and Diamond Mattress were among companies showing off their split designs.

Diamond’s CloudTech was the star of the show, as the medical-grade cooling TechnoGel helps drop a person’s body heat through several innovative gel options. 

Fresh off our flights home with little sleep, the Bedhead Marketing team provides their thoughts on what they saw at the 2023 Winter Vegas Market.

"From our perspective, we’ve been in a recession for the past few months. As a financially stable, 80-year-old company, we have been through tough economic times and see recessions as opportunities for us to grow market share."

"With the heightened awareness of sleep and its link to physical and mental wellness, the appeal of natural and organic products in our homes now includes the mattress which we spend one-third of our lives on ... and more people are willing to pay more for materials that are better for their health and offer luxury sleep comfort," says Trina Solomon, director of marketing for Diamond Mattress.

Diamond Mattress reports it is turning up the volume at the upcoming Las Vegas Market to “cut through the recession noise” with the company’s largest showroom space to date, displaying its broadest product assortment, and offering the hottest market deals.

“As a result of consumer hesitation, we expect limited growth opportunities to be focused around traditional holiday time periods. Buyers may slow their purchases, but they will be open to saving money."

Diamond Mattress is now using fiberglass-free flame retardant (FR) in its mattress manufacturing as a healthier and safer solution for consumers, according to a news release.

In a move designed to provide consumers with a safer, healthier sleep environment, Diamond Mattress has transitioned its entire product portfolio to fiberglass-free flame-retardant solutions.

"Our strategies are focused on getting more efficient, introducing differentiated products, and helping our customers grow their profit margins. We are fortunate to have invested in new equipment that is just now coming online, which will improve workflows and take pressure off our workforce."

"2023 is going to be a difficult year for the category as a whole due to continued inflation pressures, a slowing housing market and an uncertain political climate. Consumers are likely to be hesitant with any big-ticket purchase."

"Professionally, I’m grateful for our team and how they came together and adapted to change and how they’re taking everything in stride with the ups and downs of business these days and with all the challenges we’ve had the past couple years. Being able to maintain positivity and stay engaged through the ups and downs is really something I’m grateful for.”

"We’ve seen some shifts in that that I think are really important for retailers and for, quite frankly, wholesalers to understand what’s happening in the marketplace."

In a challenging economy and labor market, Diamond Mattress is demonstrating how its focus on employee engagement is paying off as it spotlights several team members with more than 25 years of service.

Among the roster of almost 200 Diamond team members, three have served the fourth-generation mattress manufacturer for more than a quarter-century. Many others deserve honorable mention with 26 serving more than 15 years; 36 with over 10 years; and almost 100 with at least 5 years.

Diamond Mattress announced it will seek sustainability certification from the Mattress Recycling Council, kicking off a company-wide initiative to formalize green practices and policy across its two factories in California and Texas.

“Diamond has been recycling and upcycling materials in various ways for many years, and now it’s exciting to bring them all together in a concerted effort to build a sustainability policy across our multi-site production and offices,” said Craig McAndrews, president of the Rancho Dominguez, California-based manufacturer.

Shaun Pennington, the chief executive officer of Diamond Mattress, acknowledged widespread concerns about the economy. “Everyone is expecting a recession to happen,” he said, “but it doesn’t appear to affect the fact that retailers are interested in innovative products that consumers can get excited about.” New gel products at Diamond fit that bill, he added.